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Holiday 2015 – Enchantment

While at Bare Escentuals, our team had a unique opportunity to brainstorm, set the tone and develop seasonal holiday themes that were then picked up by visual merchandising and digital. I worked on the packaging team and was responsible for applying our visual theme, direction and overseeing execution of various packaging. Together with my team I collaborated with brand marketing, copy, product development teams to ensure that creative stayed on brand, on time as well met business objectives.

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