Avon is one of the world's most well known and recognizable direct selling brands in the market.
I worked on the global creative team where we developed concepts and executed various beauty catalog campaigns and layouts that were distributed to all markets globally.
My role was to brainstorm, concept and execute ideas for each individual campaign I was on and also help out other team members when needed. The process entailed coming up with rough concepts / mood boards, refining and presenting concept layouts, collaborating closely with photo producers, stylists and photographers on set as well as editing down photography, working closely with retouching and production teams post photo shoots to oversee the project through completion. Bellow are several examples of the product campaigns that I have worked on.
This is a mood board that I created during the ideation phase for the above Fantasy Land layout. The final design has been inspired from the elements shown here: we ended up going with a tight eye macro shot as the main beauty image and decided to show the multicolored background behind the still life product shot to further convey the colorful fantasy story.
